Editorial Standards & Methodology
BedtimeCoach exists to make baby and toddler sleep routines easier for tired parents to understand and plan. Families often read our content at three in the morning while caring for the person they love most, so we hold it to a clear standard for sourcing, accuracy, and honesty. This page explains exactly how we work.
Last reviewed August 13, 2026. We review this policy at least twice a year.
Our commitment in one sentence
We explain typical sleep patterns and routine-building approaches for healthy babies and toddlers accurately, keep our safe-sleep content aligned with the American Academy of Pediatrics recommendations, and never invent a study, a statistic, a credential, a person, or a promised outcome.
Where our information comes from
Children's sleep touches health, so we anchor our content to the published guidance of recognized pediatric and public-health bodies. When we describe safe-sleep practice or typical sleep patterns, we work from materials such as:
- The American Academy of Pediatrics' published safe-sleep recommendations and its parent-facing guidance on sleep.
- The NICHD Safe to Sleep campaign materials and related NIH resources on reducing sleep-related infant risks.
- CDC materials on infant safe sleep and on how much sleep children typically need by age.
- Published pediatric sleep research, described honestly as research rather than repackaged as a rule.
Where a claim depends on an outside source, we link to a primary reference, favoring official .gov and professional-body pages so you can read the guidance at its source and confirm it yourself.
How we handle numbers that are really ranges
Wake windows, nap counts, and total sleep needs are typical ranges observed across many children, not prescriptions for yours. Our calculators and schedules present them as starting points for healthy children, and we say so on the tools themselves. We do not turn a range into a rule, we do not present any number as a milestone your child must hit, and we do not frame normal variation as a problem to fix. Children are different, and our content is written to respect that.
Who writes and reviews our content
Our articles are researched, written, and edited by the BedtimeCoach Editorial Team, a group of writers and researchers who focus on infant and toddler sleep routines. Every article carries this team byline and a published or updated date.
We are deliberate about what we are not. We are not pediatricians, sleep-medicine physicians, or nurses, our content is not medically reviewed, and we do not publish under invented expert names or fabricated credentials. When a question calls for medical judgment, including anything involving babies under 4 months, premature babies, breathing concerns, or a health or feeding condition, we say so and point you to your pediatrician instead of pretending to be one.
How we keep content current
Each article shows when it was published and, when applicable, when it was last updated. We revisit content on a rolling basis and when the American Academy of Pediatrics or the public-health bodies we rely on update their guidance. Safe-sleep recommendations in particular get priority: when they change, updating our content to match comes before anything else we publish. A date on this site tells you when we last reviewed a page, not that guidance has not changed since, so confirm anything health-related with your pediatrician.
Corrections and feedback
If you spot something that looks out of date, wrong, or out of line with current safe-sleep guidance, tell us and we will check it against the source and fix it promptly. Accurate content matters more to us than being right the first time, and reader corrections make this resource better for the next tired parent.
Email corrections to team@bedtimecoach.com with the page URL and what you believe should change.
What we will never publish
- Medical advice, diagnoses, or anything presented as a substitute for your pediatrician.
- Promises that a method will have your child sleeping through the night, or any guaranteed sleep outcome by any date.
- Sleep-environment advice that conflicts with current American Academy of Pediatrics safe-sleep recommendations.
- Invented studies, statistics, or citations to research that does not say what we claim.
- Fabricated parent testimonials, success stories, reviews, or ratings.
Independence and how we pay for this
BedtimeCoach is an independent information publisher. We are not affiliated with, endorsed by, or acting on behalf of the American Academy of Pediatrics, NICHD, CDC, or any medical body, and we do not accept payment from anyone in exchange for coverage. Our free calculators, schedule tools, and guides are supported by our paid $19 Personalized Pediatric Sleep Plan and the optional Sleep Support membership. Buying either is never required to read our free content, and no purchase changes what is safe or medically right for your child. Only your pediatrician can speak to that.
Related
Read more about who we are on our About page, review our full disclaimer, or browse our 1000 published articles.
Disclaimer: BedtimeCoach is a wellness app, not a medical device. Consult your pediatrician for medical sleep concerns. Results vary by child and family.